Crafting experiences that delight users and drive impact.
A 0-1 design process that enabled users to earn points through a new shopping mechanic in the Fetch app.
The incubation and iterative growth of Fetch's first in-app e-commerce experience.
A complete redesign of Fetch's most important feature.
The process of improving the receipt-scanning experience.
A new visual identity and experience for a point-earning channel in the Fetch App.
Designed to shift from a passive loyalty program to an active marketplace that maximize value for both users and partner brands.
How Fetch Uses Prototyping to Innovate
I hosted a webinar in collaboration with ProtoPie to discuss how I leverage rapid prototyping early and often to push boundaries and innovate.
